Circles for Communities for local businesses
The Circles for Communities website gives unique opportunities for local businesses that share a common or overlapping client base to work together for both their and their client's benefit.
Working together, Building Opportunity for Independent Business’s to Achieve Ambitions
Smaller and independent businesses are at the heart of our communities and it’s now more important than ever for the community to get behind them and show support.
If you run a local business, it’s likely that you know many of your customers’ names, their usual purchases and preferences, and maybe even their families. You live alongside the people you are selling too and care passionately about giving a quality product or service, over just taking your customers hard earned cash. Your reputation means everything to you and are always willing to go that extra mile for your customers.
Does this sound like you?
Where ever you live in the country there are some amazing local, independent shops and business and specialists offering a wide range of quality services, products that the larger business’s simply don’t have. Community Circles wants to encourage Independent businesses to work together to promote the values and reasons to use and shop with local independents.
If you're an independent store owner, retailer or trade, please see our Community Circles for Business page to find out how you can take part.
The ultimate resource for sharing like minded customers
Circles for Communities gives local businesses a superior platform to advertise themselves and attract new customers. It is focused on encouraging businesses to work together with others within the same sectors in order to provide advantages and benefits both to themselves and to their customers. This theme of benefits for both the businesses involved and their customers is important as this will drive new customers to the site from where they will be able to find you. As a member, your business will be presented in searches made by visitors to the website. You will also be introduced to your partner businesses’ customers so that you are at the front of their mind when they are looking for the products or services you provide.
Present yourself to relevant customers
Who already have a relationship and trust businesses in your sector you are working with
Reputation matters
Benefit from your partner businesses relationships with their customers. Get reviewed and rated by your own so that you can...
Support each other
Work together. Special offers, events. Bring your own customers and benefit from all your partners ones.
The power is in the circle
Whilst businesses can create their profile on Circles for Communities to showcase their products and service, the real power comes from the creation and membership of business circles. Circle members share a common client base and complement each other’s products and services. You will get exposure to all customer members of your circles – all of whom are likely to be interested in the same products and services, therefore encouraging demand and enquiries. When one business within the circle encourages a customer to sign-up and take advantage the circle, all the businesses in that circle will benefit.
For the circle to work best, each businesses is expected to do their part and introduce their customers to the circle - but when all the businesses do this, the circle acts as a "force multiplier" as each business gains much more than they put in.
This collaboration of business has the potential to reach a much larger market than you would on your own. A voucher based scheme redeemable with other members could also be of mutual benefit to all business members as it will encourage circle visitors (who are already known to be interested in products and services within your sector) to explore other members of the circle. You will be able to download posters / flyers for your premises encouraging people to “shop local” and within your circle. Meanwhile, the other members of your circle will be doing exactly the same for you.
By becoming a business member you will also be invited to contribute to the monthly newsletter sent to all consenting circle members. Each newsletter will include a section on some of the businesses in the circle with a short description and logo. Everyone will be given equal exposure over time. Additionally there will be a Focus On section giving each business member a turn to promote their own services.
Circles for Communities represents an unique opportunity for businesses to find and connect with customers who are interested in the products and services they provide. Unlike other untargeted marketing channels, circles represent great value as you can be sure that the customers you are presented to are local, actively interested in the business area you work in and will likely see you as having an implicit recommendation from someone they already know.